I smile when business ideas become reality
With a holistic perspective on businesses - I interpret the needs of your end customer into prioritised actions. I help to realise ambitious visions, by making your teams align and evolve together towards your goals.
I’m passionate about ideas that improve and challenge norms or the status quo. For the last decade, I have contributed to digital growth and team success for well-known brands such as H&M, COS, and Filippa K, in leader roles as Head of Ecommerce, Omnichannel Manager, CDO, interim CMO.
I know how to establish and grow e-commerce businesses, I understand and know the mechanics and psychology in branding and marketing, how to create a service or product that is based on user demand and needs - how to set up teams that serve and deliver to customers through the e-commerce ecosystem. I’m obsessed with service and removing friction in a customer experience.
"I love when people want to learn and dare to question, by asking; Why? What if? Safe and confident teams dare to test, fail and learn. This is fundamental for innovation - to go from talking to action."
How I can help you
- Clarify vision, strategy & goals into concrete actions and OKR’s for your teams
- Initiate or evolve a consumer/customer focus, as well as people-first organisation
- Advisor to CEO/senior leaders, boards or founders/owners in (for example) finding opportunities and shaping new business streams.
- Contribute as Business designer, Project Manager, Product Manager, Business Analyst, interim CCO/CMO/CEO, other interim leadership roles, advisor to management team, board member.
- If you’re not sure exactly what help you need - we’ll find out together. Contact me in any way you prefer for a chat, coffee or lunch… I look forward to meeting you!